browser war continues…

Search engine giant Google has fired a cannon ball into the browser war by releasing a television advert to inform the public of their own alternative to Internet Explorer.

Google is desperate to raise the profile of Chrome as so far only converting 1.4% of internet users to its browser. The clip was originally made for YouTube by a team inside Google Japan, but due to popularity they have decided to release it via popular television networks. Initially only in the US, if trials and uptake of chrome prove positive they may roll out to other countries aswell.

This could prove very successful for Google and I think this will definitely help them push up their market share. When did you last see an advert for Firefox or Internet Explorer when not on a company owned or fanboy site? I think we are definatly going to see an Upgrade to Internet explorer 8 advert very soon.

Not seen the advert yet? here it is…

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Enough of me, let me know your thoughts below...

  1. Giles Giles says:

    They need to encourage more developers to write add ons for Chrome, thats the only reason I don’t use it!